By the end of next week, we’ll almost certainly be talking about election results, so three of my four options for next week revolve around different choices now before voters. Measure 50 would increase cigarette taxes. If it passes, children will benefit. If it loses, the winners will be broadcasters. Tobacco companies have poured millions in the state to defeat the measure and almost all that money has gone to buy TV ads and radio spots. If their strategy succeeds, it will show that constant advertising sways the unobservant, regardless of the strength of their case. Political and commercial interests will be paying attention, even if most voters are not.