Democrats lose because they can’t be glib. As long as they insist on maintaining the “smartest person in the room” brand, people will vote is ways that make them leave the room. That’s not to say they don’t have the best qualifications. Keep it simple! We don’t need liberals. We need gliberals. Here’s an idea for ’06 and ’08. Run on two basic values that people want from government: openness and competence. But then please package it! Make it fit on a button and get over the insistence that everything good must also be complicated, and if people can’t pay attention, then they deserve the simpletons they elect.
Openness and competence are good issues for Democrats. Here are those two issues, done glibly: CANDOR AND CAN-DO
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